TikTok influencers Shanae and Renae, known as the Nel Twins, founded a cuteness brand called Gloss Twins for their 20th birthday. Announcing its first collection Nel Gel, Gloss Twins brand introduced three lip glosses. Nel Twins, TikTok’s first brand of cuteness influencers, do not stop their work during the pandemic. Nel Twins, who will share live footage in the coming weeks, offered works to Youtube, Snapchat and TikTok influencers for comments.

The TikTok platform, where many cuteness brands have just met, seems to be the new social media of the cuteness department. Many works of the natural beauty brand Truly broke sales records with 20 million views on TikTok. Nowadays, the beauty brands that have moved to the virtual world are trying to use digital platforms in the most appropriate way. This weekend, NYX Cosmetics is organizing a virtual music festival together with Jessie Reyes, Kim Petras and Princess Nokia. The concert, which will be broadcast on NYX’s Instagram account, brings both makeup and music lovers together.

β€œIn these unprecedented times, we have seen a tremendous human congregation around the world, and it has allowed us to take a closer look at how we interact with our audience,” said NYX executive Stephanie Binette. We want to offer an experience,” he added.