We cannot deny the experience of Rosie Huntington-Whiteley, who has been modeling for years, the face of beauty brands and launching cosmetics collections. Whiteley, who took part in campaigns such as Hourglass and Hugo Boss and prepared a makeup collection for Marks & Spencer, also launched Rose Inc. She founded the platform of pleasantness. Rosie, who was among the names that shaped the make-up and skin care branch, is now carrying her expertise to a television show. Rosie Huntington-Whiteley, who came to a meeting with Quibi, prepared a series of cuteness called ‘About Face’.


Rosie Huntington-Whiteley will ask how they got their start in the cuteness category, who helped, and tips for succeeding in the episode, in the 6-part mini-series airing on August 10. “When I started my beauty website, I started learning more about the names behind beauty brands, and I found that only a small part of my research has revealed,” says Whiteley. she added.

Adding a producer’s title to his resume, Whiteley formed a partnership with the manufacturers of the ‘Project Runway’ series and created the ‘About Face’ series to inspire the new generation of sweetness lovers. “For a long time the sweetness segment was dominated by large corporations that controlled production, distribution and marketing. What we’ve seen in the sector in the last five years has destroyed the old business model and many of these changemakers are women.” Says Whiteler, in his new program, he will come to a show with names that change the niceness.


It is possible to see the founders of the most recognizable brands of recent years in the ‘About Face’ series! Rosie Huntington-Whiteley travels the world to meet with the most impressive names in the series, which includes names such as Huda Kattan, founder of Huda Beauty, Emily Glossier, founder of Glossier brand, and Sir John, Beyonce’s make-up artist. The series also includes Kylie Jenner, the youngest member of the Kardashian/Jenner siblings! Jenner, who founded the Kylie Cosmetics brand and caused a big change in the beauty department, will tell Whiteley about her success. Jen Atkin, the hair stylist of many famous names such as Chrissy Teigen, will share her expertise in hair care, while Pony Makeup, one of Korea’s most famous beauty influencers, will share her experiences.